标题: [灵感] 网站开店：确定属于你的利基市场 [打印本页] 作者: 张无忌 时间: 2012-5-10 17:04 标题: [灵感] 网站开店：确定属于你的利基市场 每一个网上商家要做的基本决定之一就是确定利基市场。
Before you pour tons of time, effort and money into any online endeavor, it’s extremely important that you scout out your options and select the one that offers you the best chance of succeeding.
在你投入大量时间，精力，金钱到在线经营活动前，寻找不同的选择并挑选一个最有可能成功的一项利基市场，这点是极为重要的。
A niche is a small segment of a market. There are specific qualities to look for in any niche where you are considering starting an online business.
利基市场是市场中的一小块部分。任何你会考虑展开在线经营活动的利基都有明确的特性。
Let’s take a look at four important things to look out for as you select a niche.
让我们一起看下当挑选一块利基所要留心的四件重要的事情。
1. Potential Customers
第一，潜在顾客
If you’re going to dive into a niche, you better be sure that there are hungry customers ready to pay to solve their problems within the niche.
在你准备开始投入利基事业之前，你最好先确定，在利基之内，是否有着急等待购买此产品已解决他们问题的顾客们。
Niches come in large and small sizes. They range from extraordinarily narrow and specific to extremely large and encompassing.
利基市场或大或小。他们可以非常狭窄，明确。也可以极其宽泛，包括一切。
While there is no single rule of thumb to apply when pinpointing a niche, it’s important to make sure that you select a niche where there are enough potential buyers to sustain your business. If you go too narrow, you risk appealing to an overly small group of people.
尽管当准确找到利基市场是没有任何经验法则的，但有一点是重要，那就是确定选择一个有足够的潜在客户能维持生意的利基。如果那个利基太狭窄，你有可能在面向很少的一群人这方面冒风险。
On the other hand, if you target a larger, nonspecific market, you run the risk of being drowned out by much larger and more entrenched competitors.
另一方面，如果你面向一个相对较大，没有明确目标的市场，你有可能会被更大，更牢不可破的竞争对手打败。
Here’s a good way to test any potential niche: go to a bookstore and peruse the magazine section. Look for magazines related to the niche you want to go into. If you find several magazines targeting your niche, that’s a good sign—it means there are enough customers in the niche to support each of those magazines, and it means there are advertisers willing to pay to get their products in front of the eyeballs of all those magazine readers.
这是检验任何一个利基的好办法。去一个书店，仔细翻阅杂志区域的书。寻找与你希望加入的利基有关的杂志。如果你找到一些有针对你所要从事的利基市场，这是一个好的迹象。因为它表示关于这种利基市场的每份杂志有足够的读者会阅读。它也表示广告商愿意花钱来吸引所有杂志读者的眼球来宣传产品。
If there are products, magazines and advertisers all clamoring to serve a certain niche, then it’s a good bet that there will be plenty of action to feed your business when you jump in.
如果产品，杂志，广告客户都为一个特定的利基市场服务，那当你从事该利基市场时，会能有很多的行动来支持你的事业。
2. Survey Your Competitors
第二，调查你的竞争者
Competitors are a very good thing. If you’re the only one in your given niche, that probably means that there isn’t much money to be had in your area of focus.
有竞争者是一件很好的事情。如果你是在你的利基市场中唯一的经营者，那很有可能意味着在你集中发的领域内没有很多的钱。
The existence of competitors tells you that other people are making the niche work.
竞争者的存在提醒你其他人正在做着利基市场的工作。
That means you can figure out a way to make the niche work for you as well.
那意味着你也可以找到从事利基市场工作的方法。
Of course, you’ll want to gauge your competitors to see what they’re doing and how well they’re doing it. The trick is to position yourself at a level of your niche where you have a few competitors, but you still have the ability to distinguish yourself and do something new, better and different.
当然，你也会观察竞争者的做法，并判断他们做的怎么样。其窍门在于将你自己定位于你所设的利基市场，那里有一些竞争者，但你仍有是你自己出色，做一些新奇，更好，与众不同的事情的能力。
If you can tell that a niche has potential buyers as well as a mix of competitors, you’re honing in on a potentially very good niche. But what else should you look for?
如果你能辨别，一块利基市场有潜在顾客也有一些竞争者，你会在一个潜在极好的的利基市场得到磨练。但是还有什么是你需要注意的?
3. Keyword Research
第三，关键字研究
Google’s keyword research tool can help you approach your niche from new angles.
谷歌的关键字测试工具能从一个新的视角帮助你接近你的利基市场。
Just head to the Google keyword tool and type in some of the main keywords that you would expect your potential customers to search for.
只要利用谷歌关键字工具，输入一些你希望你的潜在顾客会搜索的关键字。
Then, survey the results you receive. You’re not only looking for the monthly search volume of your primary niche keywords; you’re also looking for other angles and ideas that you might not have thought of. Related keyword searches are a great way to jog your mind and inspire new angles of approach.
然后，检验你得到的结果。你不仅仅寻找你利基市场关键字的月搜索量。你还要寻找你可能还没有想到的其他视角和想法。相关的关键字搜索时是活跃脑子，产生解决办法的新视角是一个极好的方法。
Notice, also, the level of the competition for the keywords you search for that relate to your niche. The holy grail of online search terms would be a heavily trafficked keyword that doesn’t have much competition.
同时注意与你的利基市场相关联的关键字的竞争水平。在线搜索术语的神圣奖杯将是一个被严重交织的关键字，不会产生多大竞争。
Those are extraordinarily rare these days, though. Instead, accept a healthy amount of competition for the keywords that relate most specifically to your chosen niche.
那些在这些日子里是极其罕有的。但是，接受对于关键字来说合适的竞争数量，这些关键字与你选择的利基市场明确关联。
Don’t underestimate the power or usefulness of the keyword tool to help you get a handle on where the action is in your niche.
不要低估关键字工具的能力和有用性。它能帮助你着手处理在你的利基市场你该怎么做。
4. Your Level of Interest
第四，你兴趣的水平
Depending on your business philosophy, you might want to begin with this point in how to go about identifying a viable niche.
你信仰者你的生意哲学，你可能希望以如何着手确定一块可行的利基市场开始话题。
If you don’t have passion for a given niche, then you’re going to be less likely to push through the inevitable challenges and roadblocks that crop up on the way to success online.
如果你对给定的利基市场激不起热情，你不太可能战胜不可避免的突然出现的阻碍成功或挑战和障碍。
It really helps if you are interested in the niche you focus on.
如果你对于你所专注的利基市场很有兴趣，它确实能帮助不少。
So, as you narrow down potential niche candidates in relation to the other criteria mentioned above, keep your own level of interest in mind each step of the way.
所以，当你减少关于上面提到的其他标准，潜在的利基市场的条件，走每一步时记住你自己的兴趣水平。
Your ideal niche links your passions with the needs of a hungry population of potential clients. When you find that area of overlap, you’ve found your niche.
你理想的利基市场将你的激情与庞大的潜在顾客的需要相连。 当你发现两者兼顾时，你就已经发现你自己的利基市场了。
At that point, it’s all up to you to get busy.
在那时，就是你着手忙起来的时候了。作者: hkhantang 时间: 2012-6-4 20:35
这个也是国外的人写的？